
BURGER DREAMS
Hell-bent on creating the freshest beef & vegan burgers on planet earth. Making our own sauces, cutting our own potatoes, obsessing about the meat blends and fat ratios.
Serving up in a modern industrial setting heavy on poster art, while playing the best possible music and drinking our very own APA beer.
Rory has been messing about with burgers for years, his friends and family will tell you. When he pitched the idea to Matt to join as a patty partner, Matt instantly saw that fresh fries and vegetarian options were something he could immediately bring to the table. A burger bromance was born.
We met in the music scene in our twenties and had one thing in common: we both could not see a future working for ‘The Man’. We began Half Man! Half Burger! in 2013 as a pop up in Brighton at The Marlborough pub. The only place that would give a couple of guys with an ‘idea’ a chance. In 2014 we brought an Airstream to Sonisphere festival and provided burgers for Iron Maiden’s team. We also stopped serving to watch Slayer. Back in Brighton we were poached by The Artist Residence, a fancy hotel who had a spare kitchen space on Saturdays. Pop-up were spreading the word but we needed our own place. That came with a move along the coast to St Leonards-on-Sea for our first full scale restaurant in 2015. From the start it was mayhem, queues out the door. It was so shockingly successful to us, and dizzy with ‘instant’ success that we decided to open in Eastbourne the next year. In 2016 we opened in Grove Road, a bit off the beaten track. In 2018 after two and a half years a fire swept through the site and we closed down, the landlords made it almost impossible to re-open with any kind of urgency. We might go back one day..


Somewhere in among all this we started a run of appearances at Glastonbury Festival that continues on and off. That crowd feels the vibe of our headliner-themed burgers. Music matters to us as much as burgers!
In May 2021 to battle Covid chaos we opened a second giant pop-up in Hastings "The Yard', an incredible space with 100+ outside covers in a converted stable block in a light industrial / creative Yard. It was a way of letting people sit outside and enjoy the HMHB experience as back in those strange days our smaller site in St Leonards was takeaway only.
This site closed in summer 2024 after a successful three year run and hosting three Burger Jam Festivals. We went back to focus on St Leonards which had its 10 year anniversary in 2025.
We are forever grateful to every member of our team and every customer along the way, without whom it would not have been possible. We are so lucky to be in the heart of this amazing area. It is this amazing community that we feel part of that really keeps us forever grateful.
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It is through doing what we love that has brought us to serving, hiring, meeting, befriending, laughing and sometimes crying with so many amazing people. It truly feels like a family.
We are humbled and thankful we got the chance to hit this crazy burger road and will keep rolling on this ride wherever it goes. We are always debating exciting plans and intend to make a lot more people happy along the way in the future. ‘Making burger dreams come true’ is the motto we stand by, while we rejoice in burgs' of astounding quality seven days a week.
Rory & Matt



